25 May

Your Web Traffic vs. Google Penguin 2.0

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More Website TrafficGoogle Penguin 2.0 arrived on May 22, grinding search engine observers to a sort of halt. This latest algorithm update already is impacting how much Web traffic a site can attract from the search engine. Webmasters and Web marketing strategists are a-buzz about it… plotting new ways to protect their clients’ content assets — their Internet investments. Here’s the direction the SEO-savvy crowd is taking…

Penguin 2.0 Safety Tips

Matt Cutts, Google’s head of Web spam — posted this video a few weeks before unleashing Penguin 2.0. He underscores the importance of making a high-quality site that users love and return to.

That, of course, is the grand answer to ensuring your webpages continue to be discoverable. But underlying that? A host of search engine marketing (SEM) do’s — and some don’ts worth paying more attention to now…

  • Subject Matter Authority — Work harder to write blog articles that help your target audience. Provide site visitors more useful, high-value content such as how-to’s, insider tips, videos, podcasts, and whitepapers. Not only does this build trust for your brand, it also attracts a stronger following on social networks.
  • Original Content Rules — Google’s algorithm can detect how original your text-based content is.  That which is regurgitated from another site gets sunk in the search engines. An ongoing stream of fresh search engine-optimized articles — the longer, the better — are ranked higher on the search engine results pages.
  • Diversify with a Smart Linking Strategy — As smart as Google’s algorithm is, it just isn’t perfect. There are websites that have just lost search engine position because some of their backlinks “look” spammy — even if they weren’t. Increasingly, we have to think twice about where we’re linking content from. Be wary of using link-spamming tactics.
  • Commit to Social Media Marketing — Social media plays a more crucial role in search engine marketing than ever. Invest more time and resources in beefing-up your site’s social signals. This increasingly informs Google about your influence — and whether its users are likely to value your webpages.

Infographic: Penguin 2.0 Best Practices

If you’d like to learn more about Google’s latest algorithm update, here’s an excellent infographic worth taking in. Created by Brafton, this provides a quick, at-a-glance set of guidelines and best practices to prevent your website from being sabotaged by a colony of persnickety penguins!

Google Penguin Web Traffic

(Clicks through to Web Marketing Store’s RebelMouse Social Media Stream)

Web Traffic Question…

Has Google Penguin 2.0 hurt or helped your Web traffic? If so, leave a comment about how you plan to resolve it.

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