Online Reputation Management is one of the most in-demand areas of Internet marketing. After all, if you don’t control your reputation, plenty of critics will.
That, in fact, is the problem that many Web marketers face: a disgruntled customer from the past is damaging their ability to close sales today, long after the incident.
Negative Reviews Visible Worldwide
It’s too easy for a past customer to post negative comments, videos, blog posts, and more about your company — and have an impact. You’re also up against negative review sites, branded hate-your-business sites, angry former employees — you name it.
Worse: Seems like most of these business-killing comments about your company magically hover near the top on Google. Not only are they effecting your ability to secure new customers or clients, they’re often unremovable.
Far into the future, potential consumers, business partners, employers and journalists will stumble upon them. They’ll just continue hurting you until you take action. Take a step now: tell us why you’re searching for Online Reputation Management help.
Online Reputation Repair Is Achievable
If this is happening to you — if someone’s put your credibility on blast — there are steps we can take to start fixing it.
Most people using the search engines don’t look past the first or second page of Google results. If you have a “blemish” visible on those first pages, we’ll work to bury it for you.
Assuming you’ve tried to assuage the disgruntled customer — and he or she refuses to take down their negative post(s) — there are steps we can take… there are workarounds.
We Bury Bad News & Reviews
The Web Marketing Store uses a variety of Online Reputation Management techniques to impact the search engines. We create LOTS of high-quality SEO content to place on your site and around the Web. The reputation repair mix could include:
On-page / On Your Website or Blog:
- SEO Content Articles for Your Blog or Website
- Frequently Asked Questions (FAQs)
- Special Reports, Guides or Whitepapers
- Infographics
- Industry / Niche Glossaries
- Resource Centers
Off-page / Elsewhere Around the Web:
- Article Marketing Campaign
- Social Networking Sites
- Forum Sites
- Article Directories
- Mini-site Creation
- Comments on Review Sites
- Guest Blog Posting
- Profiles on Various Reputable Websites
Online Reputation Management: The Side-effects
Of course, with so much fresh and positive content hitting the search engines about doing business with you, there’s a nice “halo” effect. In many cases, your Web pages will eventually rank higher — which helps attract more traffic and sales leads.
But it takes time to out-rank those pesky negative articles or comments. They’ve been online longer and have more clout. If something’s hurting your business, take action now! Contact us about Online Reputation Repair.
Protect Your Name and Investment
It can be difficult to achieve visibility online. It you’re like most Web marketers, you’ve worked hard — invested time and money — to build a reputable business, brand, or name.
But it only takes one irritated customer, bad press article, or insidious competitor to disrupt your sales leads. If you’ve discovered that it’s happened to you…
Get in touch
